Martin Reimann

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I am an associate professor of marketing at the University of Arizona with affiliations in psychology, cognitive science, and veterinary medicine. I am the director of the Arizona Think Tank for Behavioral Decision Making, an external faculty affiliate at Stanford University's Institute for Research in the Social Sciences (IRiSS), and distinguished visiting professor in consumer behavior at EGADE Business School.

My research broadly deals with the ways consumers strive for desirable entities (humans, products, pets, AIs), how they feel about these entities, and whether their actions will lead to outcomes such as product purchases or new relationships.

In one stream of research, I examine emotional-motivational drivers of consumer decision making. This work spans from the study of desire, curiosity, hope, pride, and love to anger, pain, guilt, and shame as predictors of judgment and choice.

Another central theme of my work is trust—specifically, how trust shapes decision making and the dynamics of trust that emerge in people’s relations with other humans, products, pets, and artificial intelligence.

Important to me is to study consumers through the lens of different methods, including asking them about their opinions, attitudes, and feelings, measuring their neurophysiological responses, and observing their behavior. I utilize surveys, fMRI, and behavioral experiments to do so.

Check out some tools for designing surveys as well as conducting and interpreting functional neuroimaging studies in marketing, as well as materials and data on OSF. Read more about me and my work on my faculty webpage. Prospective students feel free to e-mail me.

HOW TRUST EVOLVES IN RELATIONS WITH PEOPLE AND ARTIFICIAL INTELLIGENCE

HOW EMOTIONAL-MOTIVATIONAL STATES MIGHT SHAPE DECISIONS

EXPERIENCE THEORY: HOW EXPERIENCES CAN REVERSE MONETARY LOGIC

WHY AESTHETICS APPEAR TO MATTER IN EFFECTIVE PRODUCT DESIGN

WHEN AND WHY WE CRAVE MORE (AND SOMETIMES LESS)

MY COURSES, SEMINARS, AND WORKSHOPS

PDF versions are provided as a professional courtesy to readers. The copyright of each paper is held with the respective copyright holder. See list of papers on Google Scholar. I am grateful to Palmatier, Sridhar, and Brucks for inspiration on and materials for my course offerings.